• Have a voice-recognition system that does its best to direct you to the wrong department.
• Have each department ask you for your account information before they realise that they cannot help you with your problem.
• Have the proper department in a call centre that has as shitty a connection as possible, so that only about 23.72% of sounds produced by the support technician can be understood.
• Solve almost no problem so that the customer can go to your website
• The website should be confusing, unclear and downright self-contradictory about certain things.

I would like, then, to award Rogers a prize for performance in excess of the minimums outlined above, for a truly piss-poor customer experience system. Congratulations!