Anyone to ever watch a Jobs keynote knows the power of his Reality Distortion Field. It really goes to show why Apple’s been so successful since Jobs came back from NeXT.

But Apple users are not ALL under a permanent influence of RDF, despite what many would like to believe. Far from being a noble company, they have done some impressive things in technology, now and before. Appreciation for technology - even when sounding slightly fanboyish - should not be confused with RDF radiation damage. It’s a hard discussion to have with anyone - either side is too caught up by their egos to argue reasonably.

So when people start putting down the iPhone they almost always refer to RDF and how Mac users are all caught up in it and would buy a white turd if it were Apple-branded. Preferably, irregardless of how much it would cost. Same goes for OS wars. For some reason, it is much easier to lump together whole millions of users to some ridiculous stereotype [elite; pretentious; corporate] that genuinely appreciate the merits of each. Nah, I’m sitting here in my coffee shop and I’m a fanboy, typing on my Mac.

The iPhone is not a phone. Not merely. It’s not nearly as relevant, in terms of technology, in its role as a phone. To put it simply, it’s a culmination of studies in design and human interaction. It happens to have the makings of a brilliant device; but, most of all, it’s something most people didn’t quite think would be possible. No sacrifice of productivity - but you get to have a little fun while you’re doing it. And look good.

Boys and girls - Apple has been coming up real fast. It’s because of Jobs and his RDF - but when you get a second to sit down and look at a Mac¹ you might feel a certain ‘je ne sais quoi’ when you’re done² It’s called ‘technolust’ - it happens when you use something really nice and start feeling what would otherwise be labeled as ‘love’. Only it’s innate, but heck, you get the idea.

1. If you’re wild, maybe you’ll use it, too [↩]
2. All the idiots that do not acknowledge that a learning process needs to take place to rid themselves of Microsoft conditioning - I hear the Michigan militia is looking for live training ‘dummies’ [↩]